Game of chess

As described by AG Lafley and Roger Martin in their book “Playing to Win: How Strategy Really Works”, strategy has two major components: “Where to play?” and “How to win?”. The answers to “Where to play?” are discretionary decisions by leaders in an organisation. Of course, such decisions should be informed by insights and the competitive landscape. But customers are already fulfilling their needs one way or another. So at the time of any strategic decision customers won’t know what they are missing out on. So yes, leader validation is the right way to......

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Why hire a Virtual CXO?

Virtual CXOs have been given a bit of a boost these last couple of years with the pandemic. But in reality it’s always been where the world was going. Reaching the right talent and skills, with the right attitude, was always challenging. And when you need that on a non-permanent employee basis, then options are limited. So, maybe this is when you hire a Virtual CXO? Consultants play their part. But the big firms are too expensive for many. And even then the way that big firms pad-out the account with junior resources......

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