You'll be very pleased that we're on your team

Virtual, Fractional and Interim VCXOs. Leadership on Demand.

Pre- and post-investment planning and execution. Scale-up growth. Enterprise transformation. We’ve got you covered.

Since 2005

Leadership on Demand

Who are we?

We are a dedicated, energetic team of seasoned business leaders. Experienced CXO’s, departmental, functional, transformation and project leadership resources with global experience. We make big enterprises work better, start-ups get traction and scale-ups reach their growth goals. 

With our Virtual CXO’s you get the benefits of experience and genuine thought-leadership. Our focus on continuous improvement means that we build change with lasting strength.

Virtual CXOs is a trusted brand from AssuringBusiness, operating globally since 2005. Our Virtual CXO network is extensive and based around a core team of amazing professionals. 

Our team members lead with passion and bring the stakeholders and workforce with them. Carefully considered strategic planning combines with pragmatic, hands-on delivery expertise to bring the change you want to see.  Growth, evolution or transformation, we get you there.

Trusted By

Our Leadership Team

Dr. Alun Evans

CEO | Co-Founder | Virtual CXO

Alun is a seasoned founder and operator who has led venture-backed teams through zero-to-one, scale-up, and turnaround phases – raising €20M+, building category-defining products, and steering cross-functional teams in Europe and the U.S. His background spans deep tech, blockchain, gaming, and platform strategy, with a track record of aligning vision, product, and go-to-market to drive measurable outcomes. 

Beyond the headline wins, Alun is a hands-on operator who rolls up his sleeves on the work that actually moves the needle – clarifying positioning, hardening product/market fit, fixing funnels, implementing OKRs and operating cadence, and building processes that tie strategy to cash flow to profit. He’s led fundraising and M&A processes, rebuilt exec teams, and shipped data-heavy, regulated-market products, so companies get both board-level judgment and day-to-day execution without the ramp. 

At Virtual CXOs, Alun partners with companies, founders, and boards who need senior leadership now accelerating strategy, sharpening execution, and building the systems that sustain growth without the overhead of a full-time hire.

Passion drives ideas. Conviction makes them real. Common sense keeps them alive.

Dean Smith

Founder | Chair | Virtual CXO

Dean is a seasoned executive and transformation leader with over 30 years of global experience spanning telecoms, technology, software, financial services, shared services & BPO, management consulting and ecommerce. He has led strategic and operational initiatives across startups, scale-ups, and global enterprises globally. With proven results in startup acceleration, growth scaling, business pivots, customer experience reform, and organisational & operational reengineering, Dean creates meaningful and sustainable change.

Dean supports Virtual CXOs’ strategy and delivery whilst also operating as a Virtual CXO for global clients, typically in a CEO, COO, CCO and similar capacity. His work is grounded in clarity, pragmatism, and a commitment to transformation, assurance, and growth.

Dean’s core business philosophy is people-first. Whether team members, customers, partners, or stakeholders – everyone has a role to play in success. He believes that clear communication, shared goals, and mutual respect are the foundations of strong strategy and operational delivery. The best ideas, the strongest relationships, and the greatest results all start with people. Get that right, and everything else follows.

Being open to continuous learning, and not being afraid to experiment, helps you and your business thrive.

Insights

Knowledge | Experience | Sharing

Services

Leadership | Catalysts | Training

Join

Join our Network

About our Virtual CXO team

We're not clones

If we all thought the same way what a boring world that would be. And it wouldn't help our clients much either. Our VCXOs pride themselves on being candid, tenacious and innovative. And above all, focused on delivery.

Variety = Strength

Some of our VCXO team have worked as consultants, trainers and interim managers to help 100's of clients over the years. Others have held senior positions in a handful of businesses. Our variety is a strength.

Been around a bit

Across our core team members we counted over 100 countries where we've helped clients. We've worked with small businesses that want to go-global, and huge international businesses to shape specific functions.

Example Virtual CXO projects

  • Cost Transformation

    Review of global enterprise operating model and cost base to drive efficiencies resulting in $128m cost reduction across 34 markets.

  • BPO Service Turnaround

    Hitting 98% green and 2% amber performance SLA with zero red (from 88% green and many red service metrics) in a global enterprise shared service model.

  • Revenue Growth

    Driving 400% increase in recognised revenues for B2B software and services business (license, SaaS, Managed Services) across APAC region.

  • Start-up to Brand Leader

    Taking Management Consulting business from start-up to global brand leader status in telecommunications sector niche.

  • Customer Experience Turnaround

    Customer Operations transformation to deliver 51-point NPS gain and 7-point customer attrition reduction for a national scale-up delivering B2C and B2B services.

  • Collections Transformation

    Improved receivables aging by an average of 55% and reduced bad debt ratio by 45% annually, dramatically improving cash flow.

Business services that make change stick

Transformation. Growth. M&A. Business challenges. We have the talent you need.

CXO Services

Momentum without compromise.

Business Catalyst

Business Challenges. New Horizons.

Team Operations

Transformation. High-performance.

Small or large businesses, we've got you covered

From one-person to one hundred thousand, we've helped. A lot.
VCXO
Virtual CXOs Icon

"I not only use all the brains that I have, but all that I can borrow"

Woodrow Wilson, 28th US President

Malcare WordPress Security