Transform With Positive Disruption: How Our Values Drive Our Approach to Virtual Leadership

New leadership often creates turbulence. That can be useful – one reason to bring in a new leader is to change direction and raise the bar. The trick is to unlock that positive disruption without breaking what already works. Virtual and fractional leadership are now common choices for founders and boards who want senior impact […]
The New Way to Scale Leadership: What a Virtual CXO Really Does

High-growth companies rarely run out of ideas; they run out of leadership bandwidth. The market moves, the roadmap expands, customers get more demanding, and the team starts tripping over its own ambition. Hiring a full-time executive can take months and lock you into a bet you’re not ready to make. Yet you still need senior judgment, […]
From Vision to Visibility – How a Virtual CMO Reshaped a Startup’s Marketing

The problem The structure of founding teams in technology startups often follows familiar patterns. Founder #1 is typically the visionary: someone with a technical background who is also a persuasive communicator and natural salesperson, capable of convincing both investors and early clients that the company will change the world. Founder #2 is usually the technical […]
Empowering Business Success: The Transformative Power of Virtual and Interim CEO Services

In today’s fast-paced, evolving business world, organizations of all sizes are feeling the pressure to innovate, adapt, and stay ahead. Leadership plays a crucial role in this landscape, shaping strategic direction, inspiring teams, and steering companies toward success. However, not every business can afford or needs a full-time CEO. This is where virtual or interim […]
Are you doing strategy right?

As described by AG Lafley and Roger Martin in their book “Playing to Win: How Strategy Really Works”, strategy has two major components: “Where to play?” and “How to win?”. The answers to “Where to play?” are discretionary decisions by leaders in an organisation. Of course, such decisions should be informed by insights and the competitive […]
Why hire a Virtual CXO?

Virtual CXO’s have been given a bit of a boost these last couple of years with the pandemic. But in reality it’s always been where the world was going. Reaching the right talent and skills, with the right attitude, was always challenging. And when you need that on a non-permanent employee basis, then options are […]
